Werk aan de Muur / Art Heroes.

Werk aan de Muur / Art Heroes.

The brief

Werk aan de Muur in the Netherlands and Art Heroes in Germany, Austria and Switzerland. One Google Ads account with around a million products and budgets to match. When their performance lead went on maternity leave, we became part of their in house marketing team: in the weekly performance meetings, on the same targets as everyone else, with a direct line to management. Two seniors, each with 13 years in performance marketing.

Year

2026

Industry

Wall art

Scope of work

/

Full funnel

Timeline

Maternity cover

The brief

Werk aan de Muur in the Netherlands and Art Heroes in Germany, Austria and Switzerland. One Google Ads account with around a million products and budgets to match. When their performance lead went on maternity leave, we became part of their in house marketing team: in the weekly performance meetings, on the same targets as everyone else, with a direct line to management. Two seniors, each with 13 years in performance marketing.

Year

2026

Industry

Wall art

Scope of work

/

Full funnel

Timeline

Maternity cover

What we found

What we found

A million products is too many to steer by hand. Bestsellers moved faster than the account could follow, and new trends showed up in the numbers long after they had started.

Part of the team

We run the performance meetings with the in house team and steer Google, Meta and the other channels as one, based on shared analysis instead of channel reports.

Scripts and AI on a million products

Scripts take over the manual work. AI spots rising styles early, so budget moves to new bestsellers sooner.

AI labelling for the DACH test

The brand wanted to test a new setup in DACH. We built AI product labelling in the backend so the test ran on clean data and gave a clear answer.

One dashboard for the whole account

All markets and channels in one view, for the team and for management.

A better account to come back to

Every change is documented. When the team member returns, she takes over a stronger account than the one she handed over.

Wall art print above a sofa in a living room, Werk aan de Muur / Art Heroes

Augustus Schraven

Founder & CEO, SRFACE

"Hidde has been working with SRFACE for over a year and has become a key part of our team. What sets him apart is that he doesn't look at performance marketing in isolation, he understands the entire D2C funnel and is genuinely invested in the business."

Read the full review +

The result

The result

We made the Dutch account, already strong, even stronger, with a higher MER. In DACH we helped Art Heroes speak to German customers like a German brand and approached every channel full funnel.

A senior team that works inside an existing marketing team, brings the analysis and AI tooling, and leaves the account better structured than it found it. Direct contact, no account manager in between, and a limited number of brands at a time, because I work in every account myself.

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After the consultation, we’ll provide you with a detailed plan and timeline.

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Tell us where you want to grow and which market you are looking at.

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If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

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Have a project in mind?

© 2026 Unhide® Studio

Let’s talk.

Tell us where you want to grow and which market you are looking at.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Whether you are entering a new market or want your existing channels to actually work together, let us talk.

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