We became part of the SRFACE team and rebuilt their marketing as one connected funnel.
Where we started
Google Ads was run by an agency with a setup that looked fine at first sight, but did not fit a wetsuit brand. Most budget went to brand traffic that would convert anyway, which made ROAS look good. Too little went to wetsuit sales and new customers, budget was spent inefficiently on campaigns that did not drive growth, product titles did not match what surfers search for, and every channel worked on its own.
Google and Meta, rebuilt for wetsuits
We rebuilt Google Ads around wetsuits and what surfers actually search for, and made the budget work harder for new customers and growth. Old scripts that added no value were replaced by AI workflows that think along and get smarter every day, instead of a static script. Meta was set up to work together with Google as one funnel.
One funnel, built with the team
Together with the SRFACE team we improved the website, the email flows and the newsletters, and set a strategy. The SRFACE content team scaled up the content machine, using data driven creative feedback from us, and quality went up. Instagram followers and the newsletter list both grew 33%.
Fewer sale days
27% fewer sale days than the same period a year earlier, without losing paid performance.
Scale on contribution margin
In the last three months we scaled media spend 2.3x at a stable CPA, steered on contribution margin and profitability, and brought in more new customers.
Augustus Schraven
Founder & CEO, SRFACE
"Hidde has been working with SRFACE for over a year and has become a key part of our team. What sets him apart is that he doesn't look at performance marketing in isolation, he understands the entire D2C funnel and is genuinely invested in the business."
Read the full review +
Less discount, the same performance, a better margin.
We grew performance on a similar budget with 27% fewer sale days, so more of every sale is margin. Then we scaled media spend 2.3x at a stable CPA and grew contribution margin by 23%. Most agencies report ROAS per channel. We steer on contribution margin: what is left of every order after product cost, discounts and advertising. No account manager in between: we work directly with the founder and the team, in the accounts ourselves, with senior specialists who put real time into every account.
Next projects.
(2016-26©)
