Goal
LOQI is big in B2B and wanted to focus more on their B2C side. The main goal was to enter several markets in the EU and grow profitably.
Solution
- A marketing funnel where all channels work together.
- Getting the Average Order Value up
- Keeping focus on soft KPIs to grow sustainably
- Brand awareness for new markets
- Building a feedback loop for better creatives
Results
- Social media followers frew 30% within year,
- Doubled newsletter subscribers
- Email flow revenue increased 45%
- Doubling the ROAS while also doubling the marketing spend with market entry
Client Overview:
LOQI, known for its stylish and eco-friendly bags and prints of iconic art pieces from renowned artists such as Van Gogh, Picasso, Frida Kahlo, Gustav Klimt, and Dali. Their bags, popular in prestigious museums like the Louvre, Guggenheim, Tate Modern, and MoMA, are a favorite among art enthusiasts and fashion-forward individuals.
Challenge:
Their previous agency, had been struggling for over a year to improve their marketing ROI to a profitable level. The average product price of €15 and low reorder rates, made profitability difficult due to high shipping costs across the EU.
Our Approach:
We focused first on creating an effective marketing funnel, to make all channels work together and create a better customer journey. But also worked hard together with the client to improved the creatives based on data and implemented website changes to improve conversion rate. By keeping focus on growing their audiences as well, with lead gen and growing their socials, we managed to get more out of newsletter, automated email flows and grow non-paid channels.
Results:
ROAS doubled while also doubling the budget.
Website conversion rate increased from 1.4% to 2.7%.
Black Friday was 3.5 times more successful than the previous year.
All while entering several new EU markets (France, UK, Spain, Italy, Nordics)