Why Traditional Agencies Are So Expensive
Traditional Agencies Are Expensive — But Not for the Reasons You Think
Hiring an agency feels like you’re paying for smart strategy, campaign execution, and growth. You’ve seen that one successful client they have and want the same.
But where does that Agency fee really go?
The truth? A big part of it goes to overhead you never benefit from.
The Agency Org Chart You’re Funding
Here’s what you’re paying for in a typical agency setup:
Founder
CEO
CMO
Head of Strategy
Account Director
Team Lead
Creative Lead
Performance Lead
A few juniors who actually run your campaigns
You pay for the entire pyramid, but most of your work is done by the most junior people — often juggling 4–5 other accounts. All the more senior people are just working on getting more clients, with your money.
Where Your Budget Goes (and Doesn’t Go)
You’re paying for:
Internal meetings and management overhead
Admin, reviews, and reporting cycles
Layers of approvals that slow everything down
Fixed retainers that don’t match your real needs
You’re not paying enough for:
Senior-level execution
Channel experts who know your industry
Strategic testing and fast iteration
Real collaboration on brand growth
The Better Alternative
At Unhide Studio, we work differently:
No overhead — just senior freelancers or Unhide Studio employee with deep channel expertise
You speak directly to the person who’s also operationally involved in growing your brand
Your budget goes to growth — not structure
Flexible, fast, and results-driven
Ask Yourself This:
Am I paying for growth — or for a structure that holds it back?
If it’s the second, it’s time for a different approach.
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